Shop Visit: Superior Merchandise Co.

Superior Merchandise Co. has been years in the making. I had first heard rumblings and checked out the space SMCo. occupies in January 2014. Almost two years later, their doors are opening for real this Saturday, September 5.

SMCo. is a design shop, beer and wine bar, and specialty coffee shop in Troy, at 147 Fourth Street. They have a ton of really great items for sale, such as bags, shirts, housewares, coffee brewing supplies, cocktail ingredients, shop branded miscellany, and of course, coffee, beer and wine.

I’m excited for their coffee and coffee program. There will be a rotating selection of roasters cycling through SMCo. You can drink coffees from some of the best roasters in the country without having to do anything except order and drink it. If you’re not a coffee drinker, they’ve got some interesting tea blends as well as house-made infused simple syrups to go along with their iced teas.

And for those who need to wind down instead of wake up, they’ve got a small-but-diverse list of beers, wine and cider that are also on rotation. For now, they’ve got two beers on tap (Grimm Rainbow Dome and 2 Roads Worker’s Comp), a 8 beers in cans (Mikkeller Keeper Pils, Mikkeller Wit Fit, Evil Twin Bikini Beer, Stillwater Of Love + Regret, Mikkeller Citra Session IPA, To Øl Fuck Art – The Heathens Are Coming, 2 Roads Honespot Road, and White Hag White Sow Milk Stout), a cider (Nine Pin), and a selection of canned Underwood wine (Pino Noir, Pinot Gris, and Rosé).

Flower Scout will have her own little piece of the shop. This is the first retail location for Flower Scout and anyone will be able to stop in and grab a bouquet, year round.

Their grand opening party is Saturday. The official ribbon cutting will take place at noon, and at 8pm The Creepy Club will be performing some tunes. Stop by when you can and check out what they’ve been up to for the past two years.

Superior Merchandise Co. is open Tuesday through Sunday 8am to 8pm (or later) and is located at 147 Fourth Street, Troy, NY. You can keep up with them on Instagram or Facebook.

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